I started in PPC, moved through Growth and Product Marketing, but kept hitting the same wall - ads were used to "buy" product-market fit to compensate for weak positioning and a poor understanding of customers.

After three redundancies, I went all in with my co-founders on their Shopify apps, bootstrapping on just a $4.6K marketing budget. The full portfolio was acquired in early 2026.

I'm now exploring what early-stage startup to join next as a founding product & growth marketer.

I also work with technical founders on product marketing, GTM, and overall startup strategy on a project basis. If you need a hand with GTM, let's grab a coffee.

Get in touch